Business School for Small Business Owners

1.1 – My Background and Story: How My MBA FAILED Me

1.2 – What to Expect From The Course

1.3 – Legal Disclaimer

1.4 – How to Get the Most Out of the Course

1.5 – The Importance of Small Business

1.6 – A Small Business That Acts Like a Gazelle

1.7 – 5 Reasons You Have a Competitive Edge Over The BIG GUYS

1.8 – 5 Reasons Businesses Fail

2.1 – Know Thyself:  Who Starts Their Own Business

2.2 – The 4 Motivations for Founding a Company

2.3 – The Three-Way Split Personality of Business Owners

2.4 – The Entrepreneurial Trap:  Why You Shouldn't Start a Business

2.5 – Why You SHOULD Start a Business

2.6 – The Qualities of a Good Entrepreneur

2.7 – Are You an Entrepreneur or an Operator?

2.8 – Other People's Opinions:  Your Boss

2.9 – Other People's Opinions:  Your Parents

2.10 – Other People's Opinions:  Your Significant Other

2.11 – Other People's Opinions:  Your Friends

2.12 – Alone or With a Partner:  WARNING

3.1 – The 3 Circles to Pick Your Business Venture

3.2 – Types of Startup Ideas

3.3 – Where 45% of Startup Ideas Come From

3.4 – My Personal Startup Idea Generator

3.5 – Factors That Offset the Attractiveness of Your Idea

3.6 – The SWOT Analysis

3.7 – Franchising 101:  Terminology

3.8 – Franchising 101:  The Pros

3.9 – Franchising 101:  The Cons

3.10 – Reasons to Acquire / Purchase an Existing Business

3.11 – Where to Find Deals:  Brokered Deals

3.12 – Where to Find Deals:  Classifieds

3.13 – Where to Find Deals:  Personal Connections and Social Media

3.14 – Finding SCREAMING DEALS:  Businesses Without a Moat

4.1 – My Opinion on Business Plans:  Will it Make a Difference?

4.2 – The Business Plan:  The Cover Page and Table of Contents

4.3 – The Business Plan:  The Executive Summary

4.4 – The Business Plan:  Company Description

4.5 – The Business Plan:  Industry, Target Customer and Competitors

4.6 – The Business Plan:  Product / Service Plan

4.7 – The Business Plan:  Marketing Plan

4.8 – The Business Plan:  Operations and Development Plan

4.9 – The Business Plan:  Management Team

4.10 – The Business Plan:  Critical Risks

4.11 – The Business Plan:  Offering

4.12 – The Business Plan:  Exit Strategy

4.13 – The Business Plan:  Financial Plan

4.14 – Questions That Investors or Lenders Might Ask

5.1 Legal Organization (A Maze of Choice)

5.2 – Sole Proprietorships PROS & CONS

5.3 – Partnerships:  My Advice

5.4 – Partnerships: Joint Several Liability and Termination

5.5 – C-Corporation Entity Structure (An Artificial Being)

5.6 – Comparing Entity Structure:  Many Variables

5.7 – Comparing Entity Structure:  Many Variables Pt. 2

5.8 – Comparing Entity Structure:  Income Taxes

5.9 – LP, S-Corp, and LLC’s

5.10 – Professional Corps, Non Profit, and B-Corps

5.11 – My 2 Cents on LLC and S Corps (Avoiding Self Employment Tax)

5.12 – An Alternative to a Board of Directors:  The Advisory Board

5.13 – Financing:  Bootstrapping (Using Profits)

5.14 – How SBA and Government Loans Work

6.1 – Numbers Intro / Warning

6.2 – Snapshot vs. Story

6.3 – Lemonade Math:  Assets = Debt + OE

6.4 – Lemonade Math:  Inventory

6.5 – Lemonade Math:  Opening Day

6.6 – Lemonade Math:  Accounts Receivable

6.7 – Lemonade Math:  The Second Day of Business

6.8 – Income Statement:  Overview

6.9 – Income Statement:  An Example

6.10 – Income Statement:  Summary

6.11 – Balance Sheet:  Assets = Liabilities

6.12 – Balance Sheet:  Current Assets

6.13 – Balance Sheet:  Working Capital Cycle

6.14 – Balance Sheet:  Fixed Assets (PPE)

7.1 – Should You Grow?:  Finances

7.2 – Should You Grow?:  Your Why and Personal Life

7.3 – The Product Life Cycle

7.4 – How to Extend the Date of Death

7.5 – Brand Identity:  Brand Image

7.6 – Brand Identity:  Brand Name

7.7 – Brand Identity:  Brandmark

7.8 – Trademarks

7.9 – Patents

7.10 – Copyrights

7.11 – Channels of Distribution

7.12 – Choosing Your Channel

7.13 – Trade-Offs Between Debt and Equity

7.14 – Trade-Offs Between Debt and Equity Pt. 2

8.1 – Focus on the Existing Customer:  5 Reasons Why

8.2 – Customer Service Leads to Customer Satisfaction

8.3 – Customer Satisfaction:  Personal Attention

8.4 – Customer Satisfaction:  Experience Management

8.5 – Customer Satisfaction:  After the Sale

8.6 – Customer Satisfaction:  Evaluating Your Business

8.7 – Customer Satisfaction:  Unhappy Clients

8.8 – Customer Satisfaction:  The Importance of Surveys as You Grow

8.9 – CRM:  The Brain of Your Business

8.10 – CRM:  Customer Intelligence

8.11 – CRM:  Segmentation and Tagging

8.12 – Customer Lifetime Value

8.13 – Influences of Consumer Behavior

8.14 – The Decision-Making Process

9.1 - The Psychology of an Employee (Risk Adverse)

9.2 - The Hiring Process

9.3 - Help Wanted: Advertising for Hires

9.4 - Job Descriptions

9.5 - The Hiring Funnel

9.6 - The Phone Screening Interview

9.7 - The In-Person Interview

9.8 - The One Question to Ask at Every Interview

9.9 - Topics You Can’t Legally Breach in an Interview

9.10 - The Job Offer: Selling Them on YOU

9.11 - Drug, Background and Other Minimum Standard Tests

9.12 - Employee Handbooks Are a MUST

9.13 - The Job Offer: Compensation Agreements

9.14 - Sending the Job Offer

10.1 - “You Raise Me Up” - This Is What Leadership Is

10.2 - Steve Jobs is Not Your Role Model

10.3 - Leadership Styles

10.4 - Micromanagement VS Empowerment

10.5 - Leading By Example: Culture Drifts Towards the Style of the Founder

10.6 - Hiring Based Upon Cultural Fit Not Experience

10.7 - The Hardest Step: Entrepreneur to Professional Manager

10.8 - 4 Organizational Stages of Small Business Growth

10.9 - Cultural Drift

10.10 - Working ON The Business, Not In It

10.11 - Delegating Authority: My Tips

10.12 - Managerial Responsibilities: Strategic Planning

10.13 - Managerial Responsibilities: The Chain of Command

10.14 - Stages of The Control Process: Fixing Operational Issues

60 Days from Employee to Owner

Create the Offense, Defense and Special Team for Your Business

Inflation, Wage Price Spiral, and Recessions

KPI’s, Using Leverage/Debt, & Decision Making Frameworks

Capacity-Based Growth: The Most Profitable Revenue Markers in Your Business

How to Exit Your Company

Creating Your Organizational Structure to Optimize for Profit

The 5 Levels of Leadership

What to FOCUS on at Each Stage of Growth

7 Things to Know Before Starting a Second Location